Marketing Automation

Boost productivity with Marketing Automation Solutions from B2P.TechSol — Smarter, Scalable marketing automation solution.

Official Gold Partners

SalesManago: Smarter Marketing

At B2P.Techsol, we help businesses grow smarter with powerful Marketing Automation solutions. Whether you’re a startup or an established brand, our services are designed to streamline your marketing efforts, nurture leads, and increase conversions — all with less manual work.

For years, B2P Techsol has led the industry with the most innovative and intuitive AI‐powered Customer Engagement Platform available for mid‐market eCommerce companies to scale their growth.

We help marketing teams use data to better acquire, convert, and engage their customers with a deep personalization mastery and orchestrated journeys.

WHY CHOOSE US?

We combine technical expertise with marketing know-how to create automation workflows that actually convert. Our solutions are tailored, scalable, and designed to save you time while improving results.

Why is Marketing Automation?

Our Growth Framework offers a clear path to achieving your eCommerce goals of acquisition, conversion, and engagement, while delivering personalized experiences to customers and ensuring sustainable growth.

Cross-Platform Capabilities

Automations

To save your time Create processes that drive sales by automating tasks, nurturing leads, and guiding customers through personalized journeys.

Personalization

To build customer relations address each of your contacts with individual messages, recommendations, and content to build true customer relations.

Artificial Intelligence

To boost your productivity Boost productivity with built-in AI that helps you create content, review your work, and make data- driven decisions effortlessly.

Core Services and Features

1. Customer Data Platform (CDP)
360° Customer Profiles: Unify data from various sources to create detailed customer profiles.

Real-Time Segmentation: Dynamically segment audiences based on behavior, demographics, and preferences. Behavioral Targeting: Deliver personalized content and offers based on user interactions.

2. Marketing Automation
Workflow Automation: Design multilevel campaigns using a drag-and-drop editor to automate customer journeys.

Event-Driven Actions: Trigger communications based on specific customer behaviors or events. Lead Nurturing: Implement strategies to guide prospects through the sales funnel effectively.

3. Omnichannel Communication
Email & SMS Marketing: Create and send personalized messages across email and SMS channels.

Web Push Notifications: Engage users with timely browser notifications. Live Chat & Chatbots: Provide real-time support and automate responses to common inquiries.

4. Personalization Tools
Dynamic Content: Customize website and email content based on individual user data.
Product Recommendations: Utilize AI to suggest products tailored to customer preferences and behaviors.
A/B/X Testing: Optimize campaigns by testing different versions to determine the most effective approach.

5. Analytics and Reporting
Performance Dashboards: Monitor key metrics and campaign performance in real-time.

ROI Tracking: Assess the return on investment for marketing activities.
Customer Insights: Gain deep understanding of customer behaviors and preferences to inform strategies.

6. Integration Capabilities
eCommerce Platforms: Seamlessly integrate with platforms like Shopify, Magento, WooCommerce, and PrestaShop.
CRM Systems: Connect with CRM tools such as Salesforce and Zoho CRM for synchronized data management.

API Access: Utilize APIs for custom integrations and data synchronization across systems.